Privacy Policy

1) Who We Are and How to Contact Us

Sanabel Modern Motors (“SM Motors”, “we”, “our”, “us”) is a Saudi automotive distributor and retailer. We are the data controller for personal data collected through this Website and/or related transactions under the Saudi Personal Data Protection Law (PDPL) and its regulations.

• General inquiries: social@sanabelmotors.com
• Privacy inquiries / Data subject rights: social@sanabelmotors.com
• Commercial Registration Number: 4030327688
• VAT Number: 310772620400003
• Postal Address: Malik Road, Jeddah, Saudi Arabia

If you interact with individual brand websites, their own privacy notices will apply to those websites and any transactions conducted there.

2) What This Policy Covers

This notice explains what we collect, why we collect it, how we collect it, who we share it with, how long we retain it, international transfers, your rights under the PDPL, and how to contact us or submit a complaint. We update this page when our practices or applicable laws change.

3) What We Collect

We collect information directly from you, automatically, and through third parties.

We do not knowingly request or collect special category data through the Website.

4) Why We Use Your Data (Purposes) and Our Legal Bases

We process personal data for the purposes described below based on lawful grounds under the PDPL, including consent, contract, legal obligations and legitimate interests.

5) Cookies and Similar Technologies

We use cookies and similar technologies to operate the Website, maintain security, understand how it is used, and personalize content where you have provided consent.

• Types: Strictly necessary (always enabled), performance/analytics (such as page metrics), functional (such as language preferences), and optional marketing (if enabled in the future).
• Your controls: You can manage non-essential cookies through our cookie banner and browser settings. Blocking some cookies may affect certain Website features.
• For full details, please refer to our Cookie Policy.

6) Who We Share Your Data With

We do not sell your personal data and only share it when necessary.

• Internally: Relevant business units within Sanabel Modern Motors to process your request (such as brand teams, customer service and HR for careers).
• Service providers (processors): Hosting, cloud computing, security, analytics, email/SMS, web forms, surveys/research, document management and recruitment platforms under confidentiality agreements and PDPL-compliant safeguards.
• Business changes: In case of restructuring, merger, sale of assets or transfer of all or part of our business, personal data may be transferred as part of the transaction.
• Legal and safety obligations: When required by law or to protect our rights, users, employees or the public, including fraud prevention and cybersecurity.

7) International Data Transfers

Some recipients (such as cloud hosting providers, analytics providers and data processors) may be located outside Saudi Arabia. When transferring data internationally, we comply with PDPL requirements and apply appropriate safeguards such as contractual protections, assessments and approvals where required. You may request information about these safeguards through our privacy contact.

8) How Long We Keep Your Data

We retain personal data from the date of your last interaction or transaction only for as long as necessary to fulfill the purposes described above and for the following purposes:

• Meeting legal, regulatory, accounting and reporting obligations.
• Resolving disputes and enforcing agreements.
• Maintaining security and business continuity (such as controlled backup retention periods).
• Inquiry data: Usually 12–36 months after the last interaction.
• Recruitment data: Usually 24 months after completion of the process (longer if hired, according to HR records).
• Analytics records: Usually 12–24 months in aggregated or anonymized form.

After the retention period from the date of the last interaction or transaction, we delete or fully anonymize the data so it cannot be identified again.

9) How We Protect Your Data

We apply administrative, technical and physical measures appropriate to the level of risk, including access controls, encryption during transfer and storage where appropriate, activity logging, least privilege principles, secure development and testing, supplier due diligence and confidentiality obligations for employees. While no online system is 100% secure, we continuously improve our controls.

10) Your Rights Under the PDPL

Subject to the conditions and exceptions provided under the PDPL, you may have the following rights:

• Access your personal data and request information about processing.
• Correct inaccurate or incomplete data.
• Delete data when it is no longer necessary or when consent is withdrawn (unless another lawful basis applies).
• Restrict or object to certain processing activities, especially direct marketing.
• Data portability in a structured, commonly used and machine-readable format where applicable.
• Withdraw consent at any time for processing based on consent.

To exercise these rights, contact us at social@sanabelmotors.com. We may request information to verify your identity and will respond within the timelines specified under the PDPL.

11) Children's Privacy

This Website is not directed to children. We do not knowingly collect personal data from minors. If you believe a child has provided personal data, please contact us to request deletion.

12) Third-Party Links

Our Website contains links to other brand websites, maps and social media platforms. These websites are subject to their own privacy policies. Please review those policies before providing any personal data.

13) Updates to This Policy

We may update this policy to reflect changes in our practices or the PDPL. We will publish the updated effective date at the top of this page and, where required, provide additional notice such as a website banner or email/SMS notification if you are subscribed.

14) How to Submit Complaints

If you have any concerns, please contact us first at social@sanabelmotors.com so we can address them. You may also submit a complaint to the Saudi Data & AI Authority (SDAIA), including the National Data Management Office, in accordance with the PDPL.